Privacy Policy
Last Updated: May 2026
SEM Holdings LLC ("we," "our," or "us") operates the WTF Is This mobile application. We respect your privacy and are committed to protecting it through our compliance with this policy.
1. Information We Collect
Camera and Photo Library Access: Our app requires access to your device's camera and photo library to function. We only access images that you explicitly choose to capture or upload within the app for analysis.
2. How We Use Your Information
Third-Party AI Processing: To provide expert analysis, the images you capture are securely transmitted to our third-party artificial intelligence provider (Google Gemini API). These images are used strictly for the purpose of generating the analysis you requested in real-time.
3. Data Retention
We do not permanently store your images on our servers. Images are processed temporarily to provide the requested results and are then discarded. Our third-party AI provider is also contractually bound not to use your images to train their public models.
4. Subscriptions
If you purchase a premium subscription, payment processing is handled securely by Apple (App Store) or Google (Google Play Store). We do not collect or store your credit card information or billing details.
5. Contact Us
If you have any questions about this Privacy Policy, or if you would like to request the deletion of your account data, please contact us at: